Amid TCPA Fines and Lawsuits, Discussion will Deliver Consumer Outreach Insights for Brands and Call Centers

Record-breaking multi-million dollar fines and legal settlements have led organizations of all sizes to rethink consumer outreach strategies and how best to navigate TCPA legal pitfalls. 

BRIDGEWATER, N.J. – August 22, 2017 –  iconectiv, an authoritative partner of the global communications industry, connecting more than two billion people every day, is spearheading efforts to educate and advise brands, contact centers and businesses of all sizes on the severe legal vulnerabilities associated with consumer outreach under existing Telephone Consumer Protection Act (TCPA) regulations.

As part of its ongoing campaign to increase TCPA awareness, iconectiv’s Dee Eslinger will facilitate a marketing strategy-focused “Brain Exchange” session at Connect 2017 – The Mobile CX Summit in Philadelphia tomorrow, Aug. 23, 2017. The roundtable participants will discuss the costly challenges that brands, call centers and business owners face in a TCPA lawsuit-friendly era, and explore the latest technologies developed to mitigate these financial woes.

A recent Twillio study found that while 9 in 10 consumers wish to increase text message communication with businesses, stringent TCPA guidelines make consumer outreach tricky. Under the TCPA, a business can be fined up to $1,500 per text if a message is delivered to an unintended recipient. With approximately 45 million U.S. mobile numbers assigned to new users each year, getting the right message to the intended consumer is increasingly challenging for brands conducting consumer outreach. Consequently, TCPA-related lawsuits have increased dramatically following highly publicized class action legal settlements that have reached extraordinary amounts, including a recent $280 million settlement against Dish Network.

A telecommunications industry leader for more than 30 years, iconectiv is uniquely positioned to provide valuable insight on how best to leverage existing telecom registries and databases to conduct trustworthy consumer outreach. To mitigate TCPA-related risk for contact centers, the New Jersey-based firm recently launched Right Party Verification for Messaging. The new service helps contact centers deliver messages to the correct owner of a mobile phone who has provided previous explicit consent to receive them.