Pipeline Magazine: The Five Rs of the Customer Experience: Protecting Digital Identity, Preventing Fraud & Robocalls

Michael O’Brien, Executive Vice President of Corporate Business Development at iconectiv, emphasizes collaborative efforts among regulators and communication service providers to combat challenges posed by a surge in fraudulent activities, using the “5 Rs of CX” framework to address issues such as trust-building, regulatory compliance, customer retention and infrastructure adaptability for a safer digital future. 

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