Robocalling faces a new Robocop with US TRACED Act

Robocalling has been an intrusive annoyance to millions of people on a day-to-day basis to the extent that they no longer pick up their phones to calls from outside their contact lists. This is costing carriers revenue due to fraudulent traffic pumping as well as for legitimate business rate calls and causing time-consuming delays for enterprises of all types. The good news is that recent US regulation to stamp out robocalling has been enacted and there are now robust verification solutions to make people trust their ringing phones once more, writes George Malim.

The irritation of receiving intrusive, unwanted robocalls, is very real for consumers and comes in addition to the financial impact of frauds perpetrated using robocalling. As a consequence, voice communication has lost its trusted position as a means to communicate with customers, this is particularly acute for enterprises looking to communicate with customers who do not have the enterprise number in their address books. It is estimated that almost 50% of US mobile traffic was composed of scam calls in 2019 and 75% of all calls are left unanswered when it comes from an unidentified or unfamiliar number.

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