Selecting the Best Messaging Model for Your Business From Short Codes, Long Codes, and Toll-Free SMS Texts

The business messaging landscape constantly evolves as new technology advancements and innovative ways to engage customers disrupt the ecosystem. Nearly 70% of consumer-brand interactions shifted to messaging during the pandemic, and this trend will likely continue as nearly 65% of the global population send and receive SMS messages.

There are several SMS messaging options available to businesses, including short codes, 10-digit long codes (10DLC) and toll-free numbers. Each SMS messaging type has unique strengths best suited for specific use cases. For businesses wanting to keep conversational commerce flowing while also engaging with customers cost effectively and securely, it's essential to understand each messaging type and which scenario they are most beneficial.

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